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Variable Analytic Tradition

  • By: Michael J. Beatty
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

In the simplest sense, a variable analytic approach to research means that researchers build scientific explanations by considering the effects of a variable or set of variables on another variable or variables. One application of this approach is the simple scientific ...

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