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Values Theory: Sociocultural Dimensions and Frameworks

  • By: Steve J. Kulich
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

As communication scholars grapple with how to analyze and correlate the central dimensions distinguishing various cultures, questions have been raised about how they, and especially values, can best be compared and contrasted. This is particularly important because values are a primary ...

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