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Values Studies: History and Concepts

  • By: Steve J. Kulich
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Among the personal and social pursuits of humans, clarifying one's identity (Who am I?) and one's own or group's values (What is important to me individually? To us collectively?) have been among the central themes of intellectual, social, and communicative development. The ...

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