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Subliminal Communication

  • By: Thomas M. Steinfatt
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Subliminal communication concerns messages presented at very low signal levels, below the level of a preestablished threshold, or limen. This entry defines subliminal and considers measurement issues in its possible effects.

Defining Subliminal

The term subliminal originates in psychophysics where a limen is the ...

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