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Spiral of Silence

  • By: David Weiss
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Spiral of silence theory argues that public opinion is a powerful force in contemporary society and explains the role of the mass media in contributing to—and even magnifying—the effects of that force. Since the publication of the initial version of spiral of silence in ...

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