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Campaign Communication Theories

  • By: Kami J. Silk
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Communication campaigns are intended to generate specific outcomes in a relatively large number of individuals, within a specified time, and through an organized set of communication activities. In other words, campaigns employ communication strategies and theories to influence ...

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