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Spiral Models of Media Effects

  • By: Michael D. Slater
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Spiral theories synthesize theories about the choice of media and interpersonal channels and theories regarding communication effects. In so doing, spiral theories propose longitudinal processes that reinforce existing patterns of identity, belief, and behavior for various ...

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