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Social Judgment Theory

  • By: John S. Seiter
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

The popular American journalist, Sydney J. Harris, once wrote that when he hears people say that life is hard, he wonders what they are comparing life to. His point, of course, is that perceptions are relative. Next to one person, another person might seem ...

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