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Social Exchange Theory

  • By: Michael Roloff
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Social exchange theory (SET) is a set of ideas derived from several theories (e.g., equity theory, interdependence theory, resource theory) focused on the manner by which humans acquire resources. The roots of the aforementioned theories are located in several disciplines including ...

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