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Social Action Media Studies

  • By: Thomas R. Lindlof
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Social action media studies is a research approach that emphasizes the interpretive activity of media audiences in everyday contexts. Social action media scholars typically employ ethnographic methods in their investigations. The claims arising from this research are often ...

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