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Self-Categorization Theory

  • By: Scott Reid
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Self-categorization theory is a social-cognitive elaboration of social identity theory that provides an account of identity salience, or what identities people are most likely to internalize when and why. The core idea is that people have a repertoire of available identities and that ...

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