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Scientific Approach

  • By: Robert Bostrom
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

A scientific approach to communication involves direct, or empirical, and indirect observation of phenomena, testing for relationships among those phenomena and constructing theories using inductive-statistical, deductive-nomological, and deductive-statistical models, as defined ...

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