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Popular Culture Theories

  • By: Wimal Dissanayake
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

The study of popular culture calls attention to the importance of folk culture—folk stories, ballads, folk theater, and so on—and to various aspects of consumer culture. The topic has generated a great measure of interest among scholars, who have produced a number of important ...

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