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Media Richness Theory

  • By: Alan R. Dennis
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Perhaps the most influential media theory, at least for the new media (i.e., information and communication technologies), is media richness theory (MRT) proposed by Richard Daft and Robert Lengel in their seminal 1986 article. MRT initially did not consider the new media, but they ...

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