• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Media Effects Theories

  • By: Olaf H. Werder
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Media effects theories are, in essence, an umbrella term for intertwined research areas regarding the study of media audiences and effects. Although there have been disagreements about the development of the approaches and what aspects of study need to be highlighted, three main ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles