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Attribution Theory

  • By: Virginia M. McDermott
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

To make sense of the world, people develop explanations about what is happening and why people are acting certain ways. When people are interacting with others, communication decisions are influenced by the implicit theories, or attributions, of the participants. Ineffective ...

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