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Asian Communication Theory

  • By: Shelton A. Gunaratne
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Asian communication theory refers to the body of literature covering concepts and theories derived from the rereading of Asian classical treatises, non-Eurocentric comparisons, East-West theoretical syntheses, explorations into Asian cultural concepts, and critical reflections on ...

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