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Genre Theory

  • By: Joshua Gunn
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Genre theory refers to a diverse set of approaches or methods for identifying patterns in, and expectations for, a variety of communicative phenomena. In the broadest sense, a genre refers to a recurrent language-based category that guides or constrains communication. In contemporary culture, the ...

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