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Gender Schema Theory

  • By: Fern L. Johnson
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Gender schema theory (GST) is a cognitive theory developed to explain the role of gender in organizing meaning, both for self and for others. GST was first proposed by psychologist Sandra Lipsitz Bem in 1981. Bem's formulations built on the more general developmental process ...

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