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Framing Theory

  • By: Ingrid Volkmer
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Framing theory aims to identify schemes in which individuals perceive the world. The roots of framing theory are often attributed to the sociologist Erving Goffman who argued that interpretive designs constitute central elements of cultural belief systems. Goffman called ...

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