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Facework Theories

  • By: Susan B. Shimanoff
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Physical faces are one of the primary means by which we distinguish individuals. In facework theories, however, instead of referring to one's physical face, the word face is a metaphorical allusion to one's desired social identity or image(s). ...

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