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Agenda-Setting Theory

  • By: David Weiss
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Agenda-setting theory, as originally formulated in 1972 by Maxwell McCombs and Donald Shaw, explains the relationships between the emphasis that the mass media place on issues and the importance that media audiences attribute to those issues. While agenda-setting theory started ...

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