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Cultural Types Theories

  • By: Thomas M. Steinfatt
  • In: Encyclopedia of Communication Theory
  • Edited by: Stephen W. Littlejohn & Karen A. Foss
  • Subject:General Media, Communication & Cultural Studies, Communication Theory

Cultural types have assumed great importance in those areas of the communication field related to culture. The phrase cultural types has three primary usages in the social science literature: (1) culture and personality, (2) national character, and (3) high versus low context. This entry ...

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