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Premack Principle

Description of the Strategy

By the time the average undergraduate student has completed his or her college career, chances are that he or she has been exposed to the Premack principle virtually dozens of times in the formal classroom setting. Classes such as Learning, Child Development, and Behavior Modification are sure to have brought the student into contact with one of the most universally recognized principles in the field of behavior change. And yet, even prior to embarking on that college career, it is a certainty that most students had been exposed to the Premack principle in a less formal manner—through its application to them by parents, teachers, and perhaps other authority figures seeking to elicit a desired behavior. When a parent withholds ...

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