Consumer Behavior

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  • Consumer behavior is essentially the attitudes, intentions, decisions, and actions of individuals as everyday consumers in the marketplace. The study of consumer behavior is embedded in a host of domains in social and behavioral sciences, such as anthropology, psychology, sociology, economics, and history, with reflection on social psychology, marketing, and management. As explaining and predicting consumer behavior can be very challenging, it becomes more so for marketers doing business globally compared with nationally or regionally. This is because planning and implementing marketing efforts necessitates a profound understanding of consumer motivations and expectations along many cognitive, affective, and behavioral dimensions; consequently, this can differ substantially across country boundaries, given that consumer behavior is subject to cultural, economic, and societal influences. Identifying the extent of consumer deliberation ...

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    • Competitive Forces
    • Corporate Profiles
    • Countries
    • Cultural Environments
    • Economics of International Business
    • Economic Theories of International Business
    • Ethics, Corruption, and Social Responsibility
    • Export/Import Strategies
    • Foreign Direct Investment
    • Globalization and Society
    • Human Resource Management
    • International Accounting
    • International Finance
    • International Monetary System
    • International Trade
    • Legal and Labor Issues
    • Management and Leadership
    • Manufacturing and Operations
    • Marketing
    • Political Environments
    • Regional Economic Integration
    • Supranational and National Organizations
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