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Chapter 82: European Markets for Endoscopy Devices
In 2005, the European endoscopy market (France, Germany, Italy, and the UK), which includes laparoscopy, gastrointestinal (GI) endoscopy, arthroscopy, visualization, and ear, nose, and throat (ENT) and bronchoscopy, represented a challenging yet lucrative market for medical device suppliers, generating over $1.6 billion in revenue.
Over the forecast period, the European market for endoscopy devices will experience moderate growth, driven by shifts in several markets toward new, more expensive devices and an increase in procedures caused by the aging population and patient awareness of the benefits of endoscopy. Physician training efforts and the release of longer-term clinical results will also be important factors in convincing European physicians to use [Page 748]newer ...