Summary
Contents
Subject index
SAGE Sourcebook of Modern Biomedical Devices: Business Markets in the Global Environment is the first accessible, broadly available source of information that presents and quantifies the commercial success of numerous types of biomedical devices available in the global market. It is of great importance, for both the research and the business communities, to identify specific biomedical device types, per major therapeutic areas, most commercially successful in today’s global economic markets, such as in the biggest market (U.S.), in the Pacific Rim, and in the newly expanded European Union. Currently, such vital information is not available anywhere else, definitely not in a unified source and not in a detailed, well-substantiated, reliable, and easy-to-read form.
European Markets for PTCA Balloons
European Markets for PTCA Balloons
Market Overview
The European percutaneous transluminal coronary angioplasty (PTCA) balloon market, comprising both normal and cutting balloons, was worth in excess of $180 million in 2004. This value was only a slight increase over 2003 due to opposing market forces counteracting each other. Percutaneous coronary interventions (PCIs) are on the rise, therefore, increasing unit demand and consumption; however, with price competition mounting, the average selling price (ASP) is dropping in all European regions and limiting the overall amount of revenue generated. Over the forecast period, the European PTCA balloon market will grow very slowly as it follows the trend toward commoditization (see Exhibit 1.59).
Exhibit 1.59 PTCA Balloon Market, Europe (US$M), ...
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