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Chapter 65: US Markets for Orthodontic Appliances
In 2006, the US orthodontic appliance market, comprising brackets, anchorage appliances, archwires, ligatures, bonding adhesive, and clear aligners, was valued at almost $600 million. Increased cosmetic awareness in the population, the growing adult patient population, product developments, and the increasing number of general practitioners offering orthodontic services will drive market growth over the forecast period. This market will, however, be hindered by the [Page 579]cost of orthodontic treatment to the consumer and the maturity of the orthodontic market. Despite these limitations, the US orthodontic appliance market will grow significantly over the forecast period.
Orthodontics is ...