Ethnography (Sociology)

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  • A branch of anthropology and sociology that is dedicated to the study of human cultures. Ethnography is concerned with acquiring a better understanding of processes within a cultural group or community. Ethnographic research requires that the researcher be present in the field and observe and interview various members belonging to the culture of interest. The ethnographic approach, just like any other method used in qualitative research, provides more in-depth information about a given community than quantitative methods (surveys, etc.) and provides better insight into the processes underlying the cultural group of interest.

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