Cultural Values

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  • The key ideas, ideals, and norms of a given culture that serve to regulate and guide a person's life. Values form the internal compass of an individual. They guide actions and shape decision making in both individuals and organizations. The collection of values is a value system.

    The study of mass media and its effects on values is generally placed in two contexts: (1) the modern period, which begins in the 19th century with the arrival of the Industrial Revolution, and (2) the postmodern, post-World War II period. In the modern period, values were typified by the belief in concepts such as democracy, freedom, justice, individualism, rational order, and the scientific method and in a work ethic that leads to material success. Values were thought to ...

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