Confirmation Bias

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  • A type of cognitive bias in which one tends to look only for evidence that confirms one's beliefs and to ignore or pay less attention to evidence that contradicts one's beliefs. This tendency is thought to be pervasive and to negatively affect the way individuals approach problems or make decisions. This type of selective thinking can also affect hypothesis testing, because researchers may actively, though unintentionally, look for evidence that will confirm their hypothesis. For more information, see Nickerson (1998).

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