Change Management

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  • The systematic methodology for planning, monitoring, adapting, controlling, and producing desired change. Proactive rather than reactive management is of key importance. Change management is especially important for individuals and organizations existing in rapidly changing environments. Change management focuses on desired end states or outcomes and requires constant monitoring of performance to provide ongoing feedback on performance measures. One famous “change theorist” is the social psychologist Kurt Lewin (1899–1947), whose change management model includes three stages: unfreezing, change, and refreezing/institutionalizing the change. He argued for dynamic (i.e., changing) homeostasis (i.e., equilibrium), in which the needs of change and stability are continually balanced as the person or organization moves forward in time. Change management is supported today by management and marketing information systems, but it is always ...

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