Cablecasting

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  • Television delivered by coaxial cable strung on telephone poles or buried underground. Although the technology existed by the late 1940s, its growth was hindered by conventional broadcasters, who lobbied to prevent cable's development. Community antennae television (CATV) service, however, was allowed to serve smaller towns that did not have their own television stations. In this way, cable technology could be used to distribute distant signals from traditional broadcast systems to rural areas that they could not otherwise reach. Then with the development of communication satellites in the 1970s, the future of cable was ensured. Whereas regular network television largely developed programming that appealed to a wide audience, the proliferation of cable channels led to more specialized programming, and many of these programs had a tremendous ...

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