Unobtrusive Measures

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  • A term, attributed to Webb, Campbell, Schwartz, and Sechrest (1966), describing a set of data collection methods that do not directly require a participant to provide the information. Unobtrusive measures are considered to be nonreactive. Methods of data collection using flooring wear, wear and tear of physical objects, gravestones, garbage, secretive observation, and so on are cited as examples. For more information, see Webb, Campbell, Schwartz, and Sechrest (1966).

    10.4135/9781412972024.n2622

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