Brainstorming (Public Administration)

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  • A widely used technique to encourage creative thinking in public policy or organizational change. The aim is to generate new ideas and proposals in order to address a policy problem and foster policy action. Brainstorming is often conducted in informal meetings between people who have a shared interest in solving a problem. The brainstorming process entails generating a list of policy alternatives. Ideas are generated and listed without critique or evaluation. The second phase of brain-storming is to narrow down the list to several options that are worthy of more in-depth discussion and potential action. Brainstorming can also be refined to include written suggestions rather than an open meeting with discussion.

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