Synoptic Change

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  • The systematic approach to formulating, implementing, and monitoring strategy. It is a general approach to strategic management since this mode of thinking involves long-range planning and/or strategic planning. Synoptic change follows a well-defined and developed procedure for carrying out strategic functions. It involves changes that include a wide range of problem-solving approaches that are rational, sequential, and comprehensive.

    The leader of the organization, often the CEO, uses explicit goals as screening devices and scans the environment for threats and opportunities. When discovered, plans are devised for evaluating alternative methods of exploiting opportunities or countering threats. All consequences of the alternatives are identified, and the alternative that maximizes the return for the organization is chosen and implemented.

    Synoptic change follows rational, comprehensive, and formal procedures that move ...

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