Stereotype (Communication)

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  • A generalized, exaggerated, and simplistic label with a fixed meaning that is applied to an individual or a group. A stereotype does not take into account the unique characteristics of an individual or group. A stereotype is generally communicated through words (written and oral) but can also be conveyed in images. Stereotypes highlight people who are (or are not) representative of the dominant cultural ideologies. They are viewed as being an offensive means of description that formulates and perpetuates negative perceptions and opinions about individuals or groups. Stereotypes can be communicated culturally, institutionally, and through interaction (interpersonal, intergroup, intra-group, etc.).

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