Selective Perception

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  • A selective process in which individuals will accept only that information that is perceived to be in accordance with their existing beliefs. Alternatively, they will scrutinize any information that is not in accordance with their beliefs, often rejecting it by finding fault with the methodology and results. Earlier studies in communications research suggested that people received messages and were affected by messages in the same way. Later selective processes research, however, suggested instead that people's perceptions and interpretations of messages were affected by their education, class, and family background. For more information, see Klapper (1960).

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