Salience

  • Citations
  • Add to My List
  • Text Size

  • Entry
  • Entries A-Z

  • The notion that the media are capable of shaping audience opinion based on the importance assigned to a public issue or figure through their messages. This is similar to the idea of agenda setting. Salience is of particular consideration in the research of political communication.

    Looks like you do not have access to this content.

    Login

    Don’t know how to login?

    Click here for free trial login.

    • [0-9]
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • K
    • L
    • M
    • N
    • O
    • P
    • Q
    • R
    • S
    • T
    • U
    • V
    • W
    • X
    • Y
    • Z

    Back to Top

    Copy and paste the following HTML into your website