Reiterative Model

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  • Forms of media that can be reproduced intact and without distortion. A book, for instance, by virtue of its static physicality and the process by which it is received, is accessible without restriction repeatedly and unmediated by the context in which it is consumed. Nonreiterative media, in contrast, are exemplified by electronic media, such as television and radio. Such media, consumed socially or collectively, are affected by the manner and context in which they are received. Repeated viewings will necessarily be distorted because the circumstances will be different each time, thereby potentially diminishing the quality of the message therein.

    10.4135/9781412972024.n2165

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