Public Communication (Communication)

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  • The process of encoding and emitting information and data to the general public. This process is evident in many industries and fields, including politics, business, health, and entertainment. Communication involves gathering information (or data), specifying the messages that need to be sent, transferring the messages through different channels, and sending this information to the target audience. Subsequent to gathering the information, the individual or organization collecting the information should know who the target audience is. The messages that are to be relayed can be phrased so that the target audience will understand the message. The channels involved with sending the messages should also be accessible to the target audience. Such channels include newspapers, magazines, the Internet, radio, and television. Ultimately, the messages should be received ...

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