Barriers to Intercultural Communication

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  • Owing to the inevitable changes between cultures, breakdowns in communication are bound to occur. Such occurrences are costly to the multinational enterprise because of the resulting workplace problems and their effect on returns, revenues, and customer relationships. In addition, a firm's competitive advantage can be compromised due to barriers in intercultural communication. Three main obstacles to intercultural communication can be highlighted: (1) language, (2) modern technology, and (3) mindset.

    When we use language, slang and jargon hamper intercultural communication and can be insulting to people from other cultures. The presence of globally known brands, products, and services does not mean that the local people possess the same level of language sophistication as the producers of advertisements for these items. Some words mean very different things in ...

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