Priming

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  • The tendency for a recently presented concept to prime responses to a subsequent target question. It is considered to be one of the manifestations of implicit memory. A property of priming is that the remembered item is remembered best in the form in which it was originally encountered. If a priming list is given in an auditory mode, then an auditory cue produces better performance than a visual cue. Subliminal presentation of information can also lead to priming. For more information, see Marcel (1983).

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