Prejudice (Media Studies)

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  • The act of making a judgment about something without or before having relevant facts about it. Prejudice involves making and defending categories and using those categories to make decisions and carry out actions; prejudice does not usually change when new information or experience is available. Prejudice today often refers to racial prejudg-ments and attributing to an individual the preconceived negative qualities of the ethnic, gender, or racial group to which that person belongs. Prejudice, which involves usually negative and often unfounded stereotypes and generalizations, is hard to change because it is often supported beyond the individual: by the family or the community. Prejudices are learned as a member of a group because groups use various forms of prejudice to define who is part of the ...

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