Power (Communication)

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  • The ability to act effectively and/or to exert control or influence. In positive terms, power can be seen as capable leadership, in pejorative terms, as manipulation or tyranny.

    Power has been conceptualized by theorists in many disciplines. The sociologist Amitai Etzioni named three typologies of organizational power: (1) coercive, (2) normative, and (3) remunerative/utilitarian. Coercive power entails force or threat, normative power relies on compliance with organizational expectations and prac tices, and remunerative power uses rewards. The sociolo gist Steven Lukes categorized views of political power as being one-, two-, or three-dimensional. While each view shows elements of conflict and subject interest, the one-dimensional view is most concerned with who emerges as the winner of a struggle; the two-dimensional, with who decides which issues get chosen ...

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