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  • In rhetorical persuasion, there are three primary techniques. They are pathos, ethos, and logos. Pathos appeals to the audience's emotions. Such emotional appeal can be conveyed by the way a story is told or by the passion used in the delivery of a speech. The Greek philosopher Aristotle (384–322 BCE), in his Ars Rhetorica, laid the groundwork for all subsequent studies of the art of persuasion, of which pathos is the emotional component. For more information, see Aristotle (1959).

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