Out-Group Homogeneity Bias

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  • People perceive the characteristics of members of their own (in)group as more heterogeneous than the characteristics of members of other (out)groups. An intuitive explanation for this bias may be that people are more familiar with and know a larger number of in-group members. However, out-group homogeneity bias has been demonstrated irrespective of the number of members in the in-group and the out-group (Jones, Wood, & Quattrone, 1981). Most notably, out-group homogeneity bias was demonstrated in in-groups and out-groups based on males and females. Out-group homogeneity bias can lead to negative stereotyping of out-group members. For more information, see Jones, Wood, and Quattrone (1981).

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