Media Relations

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  • The processes by which persons and institutions interact with news media. In theory and practice, the study of media relations proceeds from the understanding that the media stand as gatekeepers between factual events and the public, deciding what stories will be told and how they will be framed and interpreted. Given the inescapable fact that information that passes through the media to the public is always transformed by the process, media relations are of keen interest to the sources that initially provide information to the media. Indeed, media relations can be understood as the tactics and policies by which sources of information influence the way in which the media communicate that information to the public.

    As Daniel Boorstin observed in 1961, news media, in the process ...

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