Mass Media

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  • The “vehicles” that distribute information or entertainment content simultaneously to a wide or multiple audiences, such as television, radio, newspapers, magazines, advertisements, movies, books, CDs, Web sites, and video games. Mass media messages are characterized by the fact that they are created by a few for the consumption of a large, heterogeneous, and potentially widely dispersed audience. They are distinct from the more specialized media targeting a smaller audience, such as newsletters.

    Mass media also refer to the organizations that produce and disseminate the content, such as television networks (ABC, CBS, NBC, CNN), media companies (Time Warner, Viacom, News Corporation), and print publications (Wall Street Journal, The New York Times, Entertainment Weekly).

    The term is often referenced in a larger cultural context relating to the societal effects ...

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