Mass Consumption

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  • The consumption of consumer products on a large scale. Mass consumption implies that a large percentage of the population purchases or consumes the same products or services because large manufacturers produce and distribute their products widely. Examples of such mass commodities might include McDonald's, the Gap, Apple computer products, The New York Times, the sitcom Friends, feature films, and video games. Mass distribution relies on mass media, which in turn have an impact on mass consumption. It is the media that disseminate information about consumable products and thus fuel consumption.

    Media and information are themselves commodities for mass consumption. Information providers, such as newspapers, television broadcasters, Web sites, and the like, rely on mass media outlets for the eventual mass consumption of their product. Some ...

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